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Fine Print Art

The Interactive Light Displays of Miguel Chevalier

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Artist Miguel Chevalier (born 1959) is a pioneer of digital art, creative lighting and animation which highlights the tension and beauty that exists in the realm between organic and artificial worlds.

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The History of the Coca Cola Logo

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The Coca Cola logo was designed by accountant Frank Robinson, whose amazing penmanship caught the eye of his client, John Pemberton. While many revisions have been made over the years the brand has remained faithful to the original sketch created by Robinson in 1887.

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The History of the Google Logo

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Originally designed by co-founder Sergey Brin in 1998 and further developed by Ruth Kedar in 2000, the Google logo has undergone many revisions to evolve into the household brand we know so well.

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The History of the New York Yankees Logo

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The New York Yankees logo was based on an NYPD medal designed by Louis B. Tiffany in 1877. The brand would undergo many revisions but would land on a version developed by Henry Alonzo Keller.

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The History of the Puma Logo

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The Puma logo was created in 1948 by founder Rudolph Dassler and its famous feline icon was designed by German cartoonist Lutz Backes in 1967. It was revised several times but has remained in its current form since 1971.

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History of the FedEx Logo

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The Federal Express logo was designed by Richard Runyon in 1973 and further revised in 1994 by Lindon Leader to feature some a subliminal icon that most people miss.

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The History of the Apple Logo

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The first Apple logo was designed by Steve Jobs and Ronald Wayne in 1976, featuring Isaac Newton sitting under an apple tree - a far cry from the iconic logo we know so well today.

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