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The History of the New York Yankees Logo

Few things are more “New York” than the NY Yankees. Their logo has been ubiquitous throughout the city for as long as most people can remember. But where exactly did the design come from? While there is an official story ...Continue Reading

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The History of the Puma Logo

Puma (formally known as PUMA AG Rudolf Dassler Sport) is recognized for its best performance, design oriented athletic shoes and other sportswear. Unlike many of its competitors however, the branding story behind this spo ...Continue Reading

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History of the FedEx Logo

With a global reputation for quality and expediency, the FedEx brand has carried a strong presence for decades. The simple efficacy of its logo has won scores of awards and is the product of effort and innovation from cre ...Continue Reading

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The History of the Apple Logo

Beyond Apple’s epic legacy of innovative products lies an equally compelling history of corporate identity. One should expect nothing less from the company that helped to transform the industrial landscape and usher in a ...Continue Reading

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