Few things are more “New York” than the NY Yankees. Their logo has been ubiquitous throughout the city for as long as most people can remember. But where exactly did the design come from? While there is an official story ...Continue Reading
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The History and Evolution of Apple’s Iconic Logo
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The Coca-Cola Company has earned the distinctive privilege of owning what is probably the world’s most widely recognized brand. Whether written in a serif font, script, or a completely different language, there is no mist ...Continue Reading
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From a quaint Seattle coffeeshop, to one of the world’s most successful franchises, Starbucks has built a global empire with over 23,000 locations. But how did they get here, and what is the story behind the mysterious wo ...Continue Reading
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Since 1971 Nike has established itself as the world’s most successful sportswear brand. Its famous “swoosh” is one of the most widely recognized logos, bolstered by ambitious advertising campaigns and endorsements featuri ...Continue Reading
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In the fashion world, few brands have embodied the appeal and recognition of modern fashion like Polo by Ralph Lauren. This iconic brand and logo has become a status symbol for people in all walks of life, creating a cult ...Continue Reading
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Since 1975, Microsoft has built itself into the most prolific software company in the world. As creators of the ubiquitous Windows operating system and its suite of Office applications, the company has formed a consistent ...Continue Reading
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Pepsi is one of the most globally recognized logos in the world. Its rich history spans over a century and its current form is the culmination of many changes - a constant exercise in progressive minimalism as the company ...Continue Reading
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It wasn’t always viral fame and fairies for sculpture sensation Robin Wight. The UK native and former engineer worked his way through several professions, but it was his role as a father that would ultimately steer hi ...Continue Reading
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Brooklyn sculptor Michael Murphy develops mind bending perspectives with his signature brand of anamorphic sculptures. Through clever positioning of various objects, Murphy creates a transcendent illusion which is onl ...Continue Reading
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Color matching is one of the more challenging aspects of prepress, design and printing from a branding perspective. The truth is that no designer or printer can really make a name for themselves without some sense, whethe ...Continue Reading
American sculptor Dan Lam is famous for her unique and beautiful sculptures. Through a creative use of polyurethane foam, acrylic paint and epoxy resins, she develops sculptures in elaborate layers for both chromatic and ...Continue Reading
UK artist Anna and the Willow creates absolutely stunning, life sized sculptures by weaving together willow rods. Inspired by nature, and her background in zoology, Anna’s work focuses on mostly flora and fauna, along wit ...Continue Reading
Welsh artist Polly Verity demonstrates astounding skill and creativity in this collection of stunning folded paper sculptures. Radiating shapes arranged into tight formations are prevalent throughout, while some organic f ...Continue Reading
Graphic designer Willian Santiago pays a colorful homage to nature in this collection of beautiful illustrations. Inspired by the people, flora and fauna of his native country of Brazil, Willian creates a diverse visual p ...Continue Reading
Anthony Martinez aka “Lens” is a photographer and native New Yorker who captures beautiful and authentic images of his environment. From extreme weather to illustrations of wealth and poverty, gritty closeups of worn stre ...Continue Reading
Pedrita Studio is a Lisbon based design firm founded by Rita João and Pedro Ferreira. The pair have spent years developing amazing art installations and interiors through an ingenious use of discontinued industrial cerami ...Continue Reading
David Smash, aka Døvydas is a musician and songwriter with a gift for the spontaneous. David can play multiple instruments and is known for composing songs in a completely improvised way for an audience in real time. ...Continue Reading
JUDiTH + ROLFE is a collaboration between two artists that takes the craft of paper quilling to new creative heights. Aside from the connection they share as husband and wife, these New York natives both lean on their exp ...Continue Reading
UK artist Olivia Kemp brings a great deal of skill and patience to this series of intricate black and white illustrations. From idyllic scenes to abandoned spaces, a surprisingly rich palette of textures and moods are at ...Continue Reading
Lisbon street artist Bordalo II creates larger than life portraits of animals from recycled materials. His stylish renditions of birds, rodents and amphibians are built by the strategic placement of discarded bottles, bro ...Continue Reading
American artist Christy Lee Rogers elevates photography to fine art in this series of sublime images. Her work revolves around the human form, creating an ethereal effect by shooting her subjects at night clothed in flowi ...Continue Reading
FinePrintArt.com is a unique platform developed and maintained by Fine Print New York, experts in the restoration of antique, rare & damaged wallpapers. This collaboration allows this website to offer insightful, ad-free content on creative artists and the evolution of visual branding. Fine Print's expertise in restoring vintage designs directly informs the rich, well-researched articles found here, showcasing our commitment to both historical preservation and contemporary artistic exploration.
Joseph Gornail a distinguished printer/photographer and the visionary behind Fine Print New York, hails from SoHo, Manhattan. Rooted in a family tradition of NYC printing, Joseph mastered the craft as a teenager. His significant impact on the New York printing industry ignited in 1996 with Dolo Records/Stretch Armstrong. He founded All City Marketing & Printing in the late '90s and co-created the iconic streetwear label Orchard Street with partners Benjamin Holloway and Greig Bennett in 1999. In 2004, Joseph launched Fine Print NYC, establishing it as a leading commercial printing firm. The company debuted with a landmark project for Nike, epitomizing innovation and resilience in the modern digital landscape.
Steven Garcia a prominent designer/illustrator and creative director at Fine Print, originates from Bushwick, Brooklyn. A graduate of Fashion Industries High School and the Fashion Institute of Technology (F.I.T.), Steven has carved a notable path in the design world. His early career highlights include a role as a sought-after professional retoucher and storyboard artist at Saatchi & Saatchi in 1996. Embracing his entrepreneurial side, Steven founded ShinyDesign in 1998, which later became a key design partner for Fine Print NYC in 2004. His extensive portfolio features collaborations with elite brands such as Snapple, The Waldorf Astoria, Netflix and Sony, cementing his status as a key influencer in New York's vibrant advertising & design industry.