Few things are more “New York” than the NY Yankees. Their logo has been ubiquitous throughout the city for as long as most people can remember. But where exactly did the design come from? While there is an official story
Beyond Apple’s epic legacy of innovative products lies an equally compelling history of corporate identity. One should expect nothing less from the company that helped to transform the industrial landscape and usher in a
The Coca Cola Company has earned the distinctive privilege of owning probably the world’s most widely recognized brand. Whether written in a serif font, script or a completely different language, there is no mistaking the
From a quaint Seattle coffeeshop, to one of the world’s most successful franchises, Starbucks has built a global empire with over 23,000 locations. But how did they get here, and what is the story behind the mysterious wo
Since 1971 Nike has established itself as the world’s most successful sportswear brand. Its famous “swoosh” is one of the most widely recognized logos, bolstered by ambitious advertising campaigns and endorsements featuri
In the fashion world, few brands have embodied the appeal and recognition of modern fashion like Polo by Ralph Lauren. This iconic brand and logo has become a status symbol for people in all walks of life, creating a cult
Since 1975, Microsoft has built itself into the most prolific software company in the world. As creators of the ubiquitous Windows operating system and its suite of Office applications, the company has formed a consistent
Pepsi is one of the most globally recognized logos in the world. Its rich history spans over a century and its current form is the culmination of many changes - a constant exercise in progressive minimalism as the company
It wasn’t always viral fame and fairies for sculpture sensation Robin Wight. The UK native and former engineer worked his way through several professions, but it was his role as a father that would ultimately steer hi
Brooklyn sculptor Michael Murphy develops mind bending perspectives with his signature brand of anamorphic sculptures. Through clever positioning of various objects, Murphy creates a transcendent illusion which is onl
Color matching is one of the more challenging aspects of prepress, design and printing from a branding perspective. The truth is that no designer or printer can really make a name for themselves without some sense, whethe
American sculptor Dan Lam is famous for her unique and beautiful sculptures. Through a creative use of polyurethane foam, acrylic paint and epoxy resins, she develops sculptures in elaborate layers for both chromatic and
UK artist Anna and the Willow creates absolutely stunning, life sized sculptures by weaving together willow rods. Inspired by nature, and her background in zoology, Anna’s work focuses on mostly flora and fauna, along wit
Welsh artist Polly Verity demonstrates astounding skill and creativity in this collection of stunning folded paper sculptures. Radiating shapes arranged into tight formations are prevalent throughout, while some organic f
Graphic designer Willian Santiago pays a colorful homage to nature in this collection of beautiful illustrations. Inspired by the people, flora and fauna of his native country of Brazil, Willian creates a diverse visual p
Anthony Martinez aka “Lens” is a photographer and native New Yorker who captures beautiful and authentic images of his environment. From extreme weather to illustrations of wealth and poverty, gritty closeups of worn stre
Pedrita Studio is a Lisbon based design firm founded by Rita João and Pedro Ferreira. The pair have spent years developing amazing art installations and interiors through an ingenious use of discontinued industrial cerami
David Smash, aka Døvydas is a musician and songwriter with a gift for the spontaneous. David can play multiple instruments and is known for composing songs in a completely improvised way for an audience in real time.
JUDiTH + ROLFE is a collaboration between two artists that takes the craft of paper quilling to new creative heights. Aside from the connection they share as husband and wife, these New York natives both lean on their exp
UK artist Olivia Kemp brings a great deal of skill and patience to this series of intricate black and white illustrations. From idyllic scenes to abandoned spaces, a surprisingly rich palette of textures and moods are at
Lisbon street artist Bordalo II creates larger than life portraits of animals from recycled materials. His stylish renditions of birds, rodents and amphibians are built by the strategic placement of discarded bottles, bro
American artist Christy Lee Rogers elevates photography to fine art in this series of sublime images. Her work revolves around the human form, creating an ethereal effect by shooting her subjects at night clothed in flowi