It’s hard to imagine a company that has enjoyed as much success as Google. In the span of a few years it managed to build a brand that takes most businesses several decades. Their colorful trademark has become a staple of ...Continue Reading
Few things are more “New York” than the NY Yankees. Their logo has been ubiquitous throughout the city for as long as most people can remember. But where exactly did the design come from? While there is an official story ...Continue Reading
Puma (formally known as PUMA AG Rudolf Dassler Sport) is recognized for its best performance, design oriented athletic shoes and other sportswear. Unlike many of its competitors however, the branding story behind this spo ...Continue Reading
With a global reputation for quality and expediency, the FedEx brand has carried a strong presence for decades. The simple efficacy of its logo has won scores of awards and is the product of effort and innovation from cre ...Continue Reading
The History and Evolution of Apple’s Iconic Logo
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