Liquid Brands: A Visual Experiment by Mittelpunkt and Grund

Those of you who are regulars on the blog know we have a thing for branding and logo design. We’ve dissected the most popular brands and seen them in ever possible iteration - or at least, we thought we had. Enter photographer Manuel Mittelpunkt and set designer Matthias Grund, who provide a fresh twist on popular brands in this series of high-speed photos.

The iconic logos were carved out of wood using a laser cutter, painted in their trademark color and affixed to a rotary multifunction tool. The controllable speed of the device would allow them to employ just the right amount of torque to produce the desired effect. The images you see here are the result of much trial and error. Many speeds were attempted, and countless images would end up on the cutting room floor, but we think the effort was worth it. We love covering these sorts of projects because it highlights the fact that a very simple idea, exectued well, can really pick up some traction. You might even say they make the world go round.