Sagmeister and Walsh Translate 2D Pop Art to 3D Reality
Creative agency Sagmeister & Walsh
has brought pop art to life in this series of images that simulate vintage printing methods to promote a department store in their Aizone campaign
. The use of vibrant colors combined with classic patterns and brushwork is evocative of the comic-strip stylings of Roy Lichtenstein, with a dazzling taste for color reminiscent of Andy Warhol. Rather than simply create an illustration however, the agency was more interested in reproducing this vintage effect in real life - in essence creating a 2D impression out of 3D objects. Many hours were put into set/costume/lighting design and make-up to traverse this dimensional barrier. The process itself was a refreshingly organic one too - each accessory, detail and setting was rendered by hand, a feat that suspends belief looking at the precision and clarity of these compositions.
The creative team had a bit more fun with the process, producing a few animations of these patterns and posting them online.
CREATIVE / ART DIRECTION, DESIGN: Jessica Walsh
CREATIVE DIRECTION: Stefan Sagmeister
SET PRODUCTION / DESIGN: Adi Goodrich, Melanie Chernock
PHOTOGRAPHER: Stephanie Gonot
MAKEUP: Anastasia Durasova
INSTAGRAM VIDEOS: Aron Filkey, Santiago Carrasquilla, Saad Moosajee
All images and videos are courtesy and copyright
of Sagmeister & Walsh.
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