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The History of the Coca Cola Logo

The History of the Coca Cola Logo
The Coca Cola Company has earned the distinctive privilege of owning probably the world's most widely recognized brand. Whether written in a serif font, script or a completely different language, there is no mistaking...Continue to Full Article

History of the Google Logo

History of the Google Logo
It's hard to imagine a company that has enjoyed as much success as Google. In the span of a few years it managed to build a brand that takes most businesses several decades. Their colorful trademark has become a...Continue to Full Article

History of the New York Yankees Logo

History of the New York Yankees Logo

Few things are more "New York" than the NY Yankees. Their logo has been ubiquitous throughout the city for as long as most people can remember. But where exactly did the design come from? While there is an official...

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History of the Puma Logo

History of the Puma Logo
Puma (formally known as PUMA AG Rudolf Dassler Sport) is recognized for its best performance, design oriented athletic shoes and other sportswear. Unlike many of its competitors however, the branding story behind this...Continue to Full Article

History of the FedEx Logo

History of the FedEx Logo

With a global reputation for quality and expediency, the FedEx brand has carried a strong presence for decades. The simple efficacy of its logo has won scores of awards and is the product of effort and innovation from...

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History of the Apple Logo

History of the Apple Logo

Beyond Apple's epic legacy of innovative products lies an equally compelling history of corporate identity. The first Apple logo was designed by Steve Jobs and Ronald Wayne in 1976, featuring Isaac Newton sitting...

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